Entrepreneurship 101 by Harvard Innovation Labs
Harvard Innovation Labs · 1 lessons · Free on YouTube
Harvard i-lab | Entrepreneurship 101 with Gordon Jones
About this course
Entrepreneurship is not just a spark of inspiration—it is a discipline you can practice. This free online course helps you move from vague ideas to clearer opportunities by showing how entrepreneurs think, decide, and act when outcomes are uncertain. Whether you are curious about launching a venture, joining a startup, or strengthening your business skills for any role, you will learn practical ways to evaluate ideas and turn early momentum into real progress.
Throughout the course, you will explore what separates an exciting concept from a sustainable venture. You will gain a sharper lens for identifying the problem worth solving, understanding who experiences it, and recognizing when a solution is truly valuable. Instead of guessing, you will develop a more structured approach to testing assumptions, learning quickly, and iterating with purpose—skills that can save time, money, and energy in the earliest stages of building.
The learning experience also connects the human side of entrepreneurship with the strategic one. You will reflect on common traits and behaviors shared by successful entrepreneurs, not as a checklist to imitate, but as insights you can apply to your own working style. You will see how persistence, adaptability, and resourcefulness show up in everyday decisions, especially when you are balancing ambition with limited resources.
By the end, you should feel better equipped to communicate your idea, form or join an effective team, and make grounded choices about what to pursue next. If you are looking for a clear starting point in business and marketing with an entrepreneurship focus, this course offers a supportive, low-risk way to build confidence and direction—plus the option to work toward a certificate if available on the platform.
THERE IS ALWAYS MORE